How on earth can we keep up with all the work?
There’s a simple solution.
The working world today is hectic. We’re inundated with emails, slack messages, requests from our boss, not to mention the stream of notifications from social media.
It’s a full time job just replying!
There’s the problem- that’s all we do. We’re so engrossed in our ever growing workload that we fail to stop and see the bigger picture.
What are we actually trying to achieve?
Last year I ran Growth (marketing) for a tech startup.
The goal? To grow the customer base.
My time? I put together an elaborate strategy involving numerous initiatives. Myself, along with a four person team then spent the year running experiments, building campaigns, dealing with stakeholders.
The results? Nothing. I may as well have spent the year sleeping under my desk.
All that work was in fact detrimental. I was so focused on my marketing strategy that I was blinded to the fact that it was a complete waste of time.
Granted, many in that position would have fared better.
However, I suspect I’m not alone. We’re so focused on getting work done that we lose sight of whether we should be doing it in the first place.