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Short term thinking

Every day we are programming our brain.

With the content we consume. The conversations we have. Even the thoughts that occupy our minds.

We’re living now in an age of instant gratification.

Boredom is a thing of the past.

Equipped with our smartphones we’re never more than a swipe away from the next dopamine hit.

But there is a cost!

Short term thinking.

Our brains are being programmed to chase these short term rewards.

This is very much the case if you’re starting a company. A focus on Instagram followers or money in the bank comes at the expense of the bigger picture and building something that lasts.

Do the social media giants make the world a better place? I’m not so sure.

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