An audience of one

There’s one sure fire way to have an audience for your new product or service.

Build it for yourself.

If you do- you have a guaranteed audience of one.

It’s a glib remark in a sense as you of course need a larger audience for a viable business. However there is wisdom in the idea.

Firstly- if you’re building it to solve a problem that you have then the chances are others will have that same problem.

Secondly- if you yourself are the target audience then you’ll have a much better idea of what the target audience wants or needs. A big advantage.

More to the point… It keep it fun!

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